At New York Bride & Groom, we offer a wealth of wedding gowns, bridesmaids dresses and rental tuxedos (in a separate department for the guys) in our spacious luxury salon. One of our signature dress lines is Allure Bridals. You can count on flattering cuts, exquisite fabrics and affordable elegance throughout our vast Allure selection.

For a fine example of the stunning bridal gowns this design house turns out, look no further than our featured dress (pictured above):

Allure Bridals, style C393: Swirled and gathered tulle is the highlight of this incredible couture ballgown. Available sizes: 2-32. Available colors: White/Silver, Ivory/Silver, Champagne/Silver.

Let’s pause for a moment and let the folks behind Allure tell us about themselves in their own words:

We began in 1998 as a retail store and have grown into an award-winning bridal manufacturer.

Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is our three bridal collections: Allure Bridals, Allure Romance and Allure Couture along with Madison James, our debut designer collaboration. Learn more at Allure Bridals

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Allure Bridals, style M504: Lace applique makes this gown absolutely breathtaking. The slim, fitted gown features a sweetheart neckline, satin ruched waistband, and Swarovski crystals.

From Modest to Risqué

Allure has you covered (or not!) depending on the bridal style you are seeking. Famous for anticipating the trends and style wishes of women of every body type, the wedding dress designers at Allure deliver the wow factor in every silhouette. NYB&G, the Charlotte metro region’s premier bridal salon, has a full staff of seasoned Bridal Consultants available anytime we’re open to help you navigate the racks.

The entire wedding party can one-stop shop with us because we carry the most sought-after dresses for brides and bridesmaids, as well as stocking the top tuxedo designers for the grooms and groomsmen.

Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of your most treasured moments. We believe you should feel nothing less than gorgeous on your wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing. In every gorgeous detail, Allure Bridals can outfit your entire wedding party from head to toe. Simple, graceful styling is at the forefront of every design for Allure Bridals collections. More details at The Knot

Here’s a listing of the outstanding lines you’ll find under the Allure company umbrella.

About the collections

For our Allure Bridals collections, we believe in the details — beading, floral appliqués, dramatic backs, and perfect draping. Every gown features details to set it apart and make the bride shine. Beaded lace, English net and rich satin compose gowns that are nothing but glamorous. Brides deserve to be at their most beautiful, and our aim is not only to design and produce the perfect gown but to provide daily inspiration for our brides-to-be through our media presence.

ALLURE BRIDALS

Our Allure Bridals collection is all about the details — beading, floral appliqués, dramatic backs, and perfect draping. Every gown features details to set it apart and make the bride shine.

ALLURE ROMANCE

Allure Romance is all about lace and ball gowns. We incorporated subtle silhouettes with soft, feminine element for a collection truly embodying its name: romance.

ALLURE WOMEN

The Allure Women’s collection features gorgeous structured fabrics along with lace appliqué and one spectacular satin sheath.

ALLURE BRIDESMAIDS

Allure Bridesmaids offers a wide selection of gowns for the bridesmaid — who deserves to feel beautiful alongside the bride on her wedding day.

ALLURE COUTURE

Our Allure Couture collection features incredibly lush fabrics. Beaded lace, English net and rich satin compose gowns that are nothing but glamorous. And look for gilded lace, one of our favorite new elements in the collection.

MADISON JAMES

The Madison James Collection is the dream of any modern, sophisticated bride. Featuring fresh silhouettes, avant-garde fabrics and innovative lace textures and patterns, Madison James is equal parts romantic and chic; beading and gorgeous embellishments accentuate the unique, clean designs. The collection aims to highlight the breathtaking beauty of a woman in love.

ALLURE MODEST

Allure Modest provides a collection of classic bridal gowns designed to provide extra coverage without sacrificing style. Continue at Allure Bridals

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Style: M571

We took a simple lace sheath and added an illusion neckline and sleeves for an ethereal, floral look. Available sizes: 2-32. Available colors: Ivory/Gold, Ivory.

With more than 15,000 square feet of modern luxury, over 20 dressing rooms and a full staff every day, New York Bride & Groom is the premier wedding dress shop in the Charlotte metro region. Our no-appointment-needed policy means you can drop in to browse whenever it’s convenient for you. We look forward to serving you soon.