Every Bride is Unique, And So Is Your Shopping Style
Some brides love the freedom of walking in whenever the mood strikes. Others prefer a reserved time with a dedicated consultant waiting for them. And for the bride who wants her entire experience to feel like a private celebration, we have something extraordinary. All three options are here. Walk in anytime, book your personal appointment Tuesday through Friday, or reserve the store for an unforgettable Sunday event.
The Classic Walk-In
Freedom, Flexibility, and No Appointments Needed.
This is the policy that made us famous — and it’s not changing. Walk in anytime we’re open, browse thousands of square feet of designer gowns at your own pace, and let our consultants guide you when you’re ready.
- Availability: Anytime during regular business hours.
- Facilities: We boast 23 large private dressing rooms, ensuring that even on our busiest days, we can accommodate you comfortably.
- Who is this for? The bride who wants zero pressure, maximum flexibility, and the freedom to shop whenever her schedule allows.
The Personal Appointment
Reserved Time, Dedicated Stylist, Focused on You.
For brides who prefer a specific time on the calendar, we now offer one-on-one personal appointments Tuesday through Friday. Book your slot and arrive knowing your consultant is ready and waiting — just for you.
- Availability: Tuesday through Friday. *Requires a 48-hour notice for the online form; call for more urgent requests.
- The Fee: Reserve your appointment for $50 — and when you say yes during your scheduled appointment, that fee goes directly toward your dress purchase. No extra cost to shop this way.
- The Experience: You get a dedicated one-on-one personal bridal stylist to guide you through our selection, manage your fitting room, and help you find “The One” without waiting.
Ready to secure your time slot?
The “Say Yes” Experience
The Ultimate VIP Sunday Celebration.
Want to turn your shopping trip into a private party? Our exclusive Say Yes Experience allows you to reserve the store for a private event. You bring your entourage, and we provide the luxury.
- Availability: Sundays Only (When the store is closed to the public).
- Privacy: You have the entire store completely to yourself. It is 100% your private experience.
- The Experience Fee: $400 for a dedicated private store opening. This fee covers your exclusive access to the showroom and all customized amenities.
- The Guests: Bring the ones who matter most — up to 8 guests to celebrate alongside you. Your people, your moment, your store.
- The Treats: We customize the celebration for you! Enjoy a curated charcuterie board (or similar savory treats), delicious sweets, and a celebratory Mimosa toast.
This isn’t just shopping — it’s a memory you’ll talk about long after the wedding. Arrive to a store set just for you, with your own stylist, your own champagne, and no one else in the building.
Ready to reserve the store for your group?
Frequently Asked Questions
Is there a charge to try on wedding dresses?
No — trying on gowns at New York Bride & Groom of Charlotte is free, with no browsing fee and no consultation fee. Our walk-in experience is free, always. If you would prefer to book a private appointment, current pricing is listed on our Appointments page.
How many guests can I bring wedding dress shopping?
Bring the people whose opinions matter most — our Charlotte salon does not limit how many guests you can bring. Three to five guests sit comfortably. On our busiest days seating can get tight, but we will always do our best to make everyone comfortable while you shop.
How long does a bridal appointment take?
Most brides spend about 90 minutes at our Charlotte salon, from the first gown to saying yes. With walk-in shopping there is no clock — we do not limit your time. Take as long as you need to find the right dress.
What should I wear and bring to try on wedding dresses?
Wear nude-tone undergarments and a strapless bra, and bring heels close to the height you will wear on your wedding day. Shoes at the right height give you the truest picture of how a gown will look and fall on the day. Skip heavy makeup and self-tanner so nothing transfers to the gowns — everything else you need is here in store.
Is it okay to go wedding dress shopping alone?
Yes — plenty of brides shop alone at our Charlotte salon, and you get the same experience whether you come by yourself or bring a crowd. We are ready and excited to celebrate you no matter your party size. Some brides already know what they want and would rather decide without a room full of opinions; others want everyone there.
Use the form below to request an appointment. Note: Online requests require 48 hours’ notice. For urgent appointments, please call us directly. Walk-ins are always welcome—no form required!