19 Feb There are real differences between bridal salons
There are three types of bridal salons: Couture (high-end boutiques), Big Box (chain stores such as David’s Bridal) and Popular Price Point (like New York Bride & Groom).
Did you know that New York Bride Charlotte started as a couture bridal salon? We were first located in the Specialty Shops in Southpark and then in Southend at Atherton Lofts. We carried dresses from some of the most celebrated and recognized designers in the world. But as Charlotte continued to grow and evolve, the need for an outstanding middle-tier store like our Syracuse location was also increasing. We recognized this void in the market and knew that we could offer our couture experience to a popular price point bride. We made it our mission to provide brides with gorgeous dress options…without the hefty price tag.
Couture stores see customers by appointment only and they provide a very personalized service — but it comes at a hefty price. Wedding dresses from these designers range anywhere from $3,000 at the lowest end to $10,000 or more. When purchasing couture, you are paying for the label, the quality, the high fashion design and a dress that is made in the U.S. or Europe. (There are some “designers” who claim to be couture, yet their gowns are made in China…we’ll have that conversation at a later time).
Historically, big box stores were known as the “off the rack” type of bridal stores with their own exclusive designers. Things have changed. The price points are higher than ever! Of course you can always find at dress for $99? So I hear? Of course I have never purchased anything from a big box store but, I hear from good sources that it’s just an OK experience…at best.
So you have Couture and Big Box stores on both ends of the spectrum. So what do Popular Price Point stores offer you? We offer the best of both worlds. We give you access to the best designers in the bridal industry at an affordable price while providing great customer service.
New York Bride & Groom is a family business that treats everyone like they are part of the family. You don’t have the pressure of a consultant who is working toward a paycheck while advising you as you make the decision of choosing a dress for your wedding. We have a team of consultants who know the inventory and know what looks great on you, your body type and your personal style. Most importantly, they are happy to help!
Our large selection is open and available for the bride to shop as she wishes. The tags are clear and concise with no hidden information. Our designers are the leaders in their industries. Mori Lee, Justin Alexander, Maggie Sottero, Stella York, Essense of Australia, W-too, Kenneth Winston, and Allure Bridals are all designers who provide you with the couture look without the couture price. Our selection ranges from $675 to $2,900, with an average price point between $1,200 to $1,500.
We also have a sample sale dress department that is priced unbelievably low ($199 to $500) and the gowns are available “ready to wear” right off the rack. Our dresses are hand selected from bridal markets across the country (a big fashion show of wedding dresses, so fun!) by our most seasoned consultants. The NYB&G consultants know what brides want and they deliver it.
At New York Bride & Groom we get you! We know that you need quality, forward design and affordability! The reality is that you don’t need to spend $5,000 on a wedding dress to look absolutely fabulous. Let us help you set the tone for a lifetime of memories and happiness. You get to marry your prince charming; the dress is just the icing on the cake!